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March Tourism Numbers Set New Record in Walton County

WALTON COUNTY, Fla. — May 25, 2018—Tourist Development Tax collection showed an impressive 24.74-percent increase in South Walton for March 2018, compared with the previous year. Walton County recorded approximately $2,261,800 in Tourist Development taxes in March.  


“Having an early Easter boosted our March numbers somewhat, but even so these results are a great indicator of strong demand for South Walton among spring vacationers,” says Visit South Walton Communications Director, David Demarest. “Families need a break from winter weather, and South Walton offers the perfect up-scale way to experience the first tastes of spring.”


The Tourist Development tax, or bed tax, is a four percent tax collected on hotels, condos and other short-term rentals. It is the best way to gauge visitation and demand trends in South Walton. The revenue supports tourism marketing and beach operations including cleaning and maintaining beaches, lifeguards, destination improvements and preservation initiatives.