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WALTON COUNTY, FL — JULY 26, 2022 — Walton County has named Matt Algarin as its new tourism director.

“This is an amazing opportunity to serve the Walton County community and to continue sharing the stories that make our destination truly special,” Algarin said. “Walton County has so much to offer its residents and visitors, and it’s our job to ensure that we not only embrace our community and help it grow, but continue to support our colleagues, friends and families through a thoughtful visitor economy.”

Algarin has been with the organization since 2017 and most recently served as the department’s director of communications. Prior to joining the Walton County Tourism Department, Algarin worked in the magazine and newspaper industries, serving as the editor of The Destin Log and The Walton Sun.

He currently serves on the board for Explore Northwest Florida and will soon join the board of the Northwest Florida Coast Chapter of the Florida Public Relations Association.

Algarin earned a bachelor’s degree in communication arts from the University of West Florida and a master’s degree in new media journalism from Full Sail University.

When he’s not working, Algarin can be found spending time with his 4-year-old son, wife and dog, or cooking up something new in the kitchen.

“We have such an incredible, hard-working team in the Tourism Department, and I’m honored to work side by side with such talented individuals,” he said.


About South Walton:

Located along a 26-mile stretch of white sandy beaches in Northwest Florida, South Walton encompasses 16 distinct beach neighborhoods, each with its own visual style, amenities and charm. South Walton is home to four state parks, one state forest, and more than 200 miles of hiking and biking trails. Renowned for natural scenic beauty, turquoise waters and sugar sand beaches, South Walton was named one of the “Secret Florida Beaches” by Travel + Leisure, but is easily accessible as a drive to destination or by flying to nearby airports Northwest Florida Beaches International Airport (ECP) or the Destin – Fort Walton Beach Airport (VPS). An upscale, yet casual place to unwind, South Walton is the place to recharge and build lasting memories. Learn more at VisitSouthWalton.com or follow Visit South Walton on FacebookTwitterYouTube or Instagram.